What is Awehbra?
What was a lifeless but neatly knitted Zebra hand puppet became its own persona through the imagination of Murray Slater while conversing with his daughter at story time. Awehbra came alive and insisted he was not a Zebra.
Just like the Zebra, brands can be lifeless and one dimensional. It takes the imagination of both the brand builder and the audience to align to create a rewarding and authentic story.
Awehbra will breathe life into brands by aligning the business’ purpose and brand strategy through digital storytelling.